{"id":9362,"date":"2022-05-28T14:14:47","date_gmt":"2022-05-28T12:14:47","guid":{"rendered":"https:\/\/urbancollect.nl\/?p=9362"},"modified":"2022-05-28T15:07:00","modified_gmt":"2022-05-28T13:07:00","slug":"succesvol-loyaliteitsprogramma-4-voorbeelden","status":"publish","type":"post","link":"https:\/\/urbancollect.nl\/en\/succesvol-loyaliteitsprogramma-4-voorbeelden\/","title":{"rendered":"Succesvol loyaliteitsprogramma? 4 voorbeelden"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9362\" class=\"elementor elementor-9362\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7c2295 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7c2295\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;f43b6cd&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da3bd2a\" data-id=\"da3bd2a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4c86ef ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"d4c86ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>Wat kun je leren van de loyaliteitsprogramma&#8217;s van grote bedrijven?<\/strong><\/h1><p>Grote bedrijven investeren miljoenen loyaliteitsprogramma&#8217;s om klantloyaliteit te stimuleren. Zij weten als geen ander dat het voordeliger is om klanten te behouden ten opzichte van het aantrekken van nieuwe klanten.\u00a0<\/p><p>Wat doen deze bedrijven waardoor hun loyaliteitsprogramma&#8217;s zo succesvol zijn?<\/p><p>Hieronder behandelen wij 4 programma&#8217;s die ondertussen veel bekendheid hebben geworven in Nederland en waar ook veel promotie aan wordt besteed.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0530ed8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0530ed8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-202a70e\" data-id=\"202a70e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83523ec ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"83523ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Hema&#8217;s loyaliteitsprogramma:<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd7ad4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd7ad4b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbbc879\" data-id=\"fbbc879\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3558d8c ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"3558d8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De Hema heeft zijn loyaliteitsprogramma, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.hema.nl\/pas\" target=\"_blank\" rel=\"noopener\">meer Hema<\/a><\/span>, in 2017 gelanceerd. Binnen 1 maand waren er al meer dan 1 miljoen deelnemers. Op het moment staat de teller op meer dan 3 miljoen. De voornaamste reden waarom Hema de adoptie van de klantenkaart zo snel heeft laten groeien is omdat winkelmedewerkers actief klanten op de hoogte brengen van het loyaliteitsprogramma.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45d925e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45d925e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ff8423a\" data-id=\"ff8423a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f67e8f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"2f67e8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Het winkelpersoneel is vanaf de lancering gebrieft over het programma en zijn de ambassadeurs geworden van het initiatief. Omdat zij het programma door en door kennen en de voordelen hiervan inzien kunnen zij dit beter overbrengen aan de klant.<\/p><p>Dit geeft maar weer eens weer hoe belangrijk de rol van communicatie is om een succes te maken van een loyaliteitsprogramma!<\/p><p>De hoofdreden van de Hema om te starten met een loyaliteitsprogramma is om klantdata te verzamelen. Hierdoor begrijpen zij hun klanten steeds beter en kunnen daardoor relevant blijven.<\/p><p><strong>Hoe werkt het programma?<\/strong><\/p><p>Klanten kunnen een fysieke of digitale Hema klantenpas aanvragen. Bij elke aankoop spaar je via de pas punten (zowel online als offline). Elke euro is 1 punt. Heb je 150 punten gespaard, dan kun je deze punten verzilveren voor een 5,- kortingsvoucher die ingezet kan worden bij een van je aankopen (bij aankopen van minimaal 25,-).<\/p><p>Wat opvalt is dat Hema hier wel een tijdslimiet aankoppelt. Je moet namelijk de voucher binnen 1 maand verzilveren anders komt deze te vervallen. Dat is naar onze mening niet heel klantvriendelijk.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c0ac3a1\" data-id=\"c0ac3a1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae27a17 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"ae27a17\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"419\" height=\"745\" src=\"https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Meer-hema-Programma-App.png\" class=\"attachment-large size-large wp-image-9371\" alt=\"Loyaliteitsprogramma Hema\" srcset=\"https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Meer-hema-Programma-App.png 419w, https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Meer-hema-Programma-App-169x300.png 169w, https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Meer-hema-Programma-App-7x12.png 7w\" sizes=\"(max-width: 419px) 100vw, 419px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a8c46c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a8c46c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e6f033\" data-id=\"8e6f033\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51e5f66 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"51e5f66\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Loyaliteitsprogramma van McDonalds:<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c682d08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c682d08\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7db395\" data-id=\"d7db395\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3c8b81 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"f3c8b81\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 2021 heeft McDonalds haar loyaliteitsprogramma, wat al sinds 2020 actief was in Amerika, gelanceerd in Nederland onder de naam <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.mcdonalds.com\/nl\/nl-nl\/services\/app.html\" target=\"_blank\" rel=\"noopener\">MyMcDonald\u2019s Rewards<\/a><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed2c7b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed2c7b8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-269c9f2\" data-id=\"269c9f2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e3169b ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"2e3169b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"359\" src=\"https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/McDonalds-Loyaliteitsprogramma-1024x459.jpg\" class=\"attachment-large size-large wp-image-9378\" alt=\"\" srcset=\"https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/McDonalds-Loyaliteitsprogramma-1024x459.jpg 1024w, https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/McDonalds-Loyaliteitsprogramma-300x134.jpg 300w, https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/McDonalds-Loyaliteitsprogramma-768x344.jpg 768w, https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/McDonalds-Loyaliteitsprogramma-18x8.jpg 18w, https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/McDonalds-Loyaliteitsprogramma-600x269.jpg 600w, https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/McDonalds-Loyaliteitsprogramma.jpg 1169w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a67ca2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a67ca2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e33960\" data-id=\"1e33960\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1f6ce6 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"c1f6ce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Hoe werkt het loyaliteitsprogramma?<\/strong><\/p><p>Klanten kunnen sparen door de eigen digitale QR-code, die in de app te vinden is, bij de kassa te scannen. Voor elke euro bestede euro ontvangt de klant 10 punten. Deze kunnen vervolgens verzilverd worden voor 1 van de rewards. De meest populaire reward waar klanten voor sparen is 25% korting op een portie friet. Andere rewards zijn een gratis cheeseburger, Chili Chicken en een kleine frisdrank.<\/p><p>De punten die gespaard worden zijn 1 jaar geldig. Dat is al een stuk klantvriendelijker dan wat de Hema hanteert. Het is lang genoeg om klantvriendelijk te blijven en het stimuleert klanten genoeg om de punten ook daadwerkelijk in te zetten.\u00a0<\/p><p>Tot nu toe spaart 1 van de 3 app gebruikers. Dit is voor de korte duur dat het loyaliteitsprogramma live staat geen slechte score. McDonalds stimuleert gebruikers om deel te nemen door voor de eerste bestelling direct 150 punten te geven.<\/p><p>Het doel van het loyaliteitsprogramma is om de klantreis meer te personaliseren. Via de app kan McDonalds klanten persoonlijk aanspreken in de filialen, een beter beeld krijgen wat klanten kopen en hierdoor persoonlijke aanbiedingen doen en makkelijker in contact komen met hun doelgroep.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db2fe48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db2fe48\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36bd43a\" data-id=\"36bd43a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-faeb907 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"faeb907\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Loyaliteitsprogramma van de Lidl:<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1db072 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1db072\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b3c67a6\" data-id=\"b3c67a6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f835cc1 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"f835cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De Lidl is 1 van de grootste supermarktketens in Nederland. In de jaren 90 werd de eerste vestiging in Nederland geopend. Ondertussen is dit aantal gegroeid naar 411 filialen door heel Nederland.<\/p><p>In 2020 lanceerde Lidl haar loyaliteitsprogramma doormiddel van een digitale klantenkaart in de <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.lidl.nl\/c\/lidl-plus\/s10008463\" target=\"_blank\" rel=\"noopener\">Lidl Plus-app<\/a><\/span>. Via de klantenkaart kunnen klanten hun persoonlijk QR-code scannen bij de kassa. Door het scannen ontvangt de klant een digitale kraskaart die je kunt krassen voor extra korting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-583aee0\" data-id=\"583aee0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-462c357 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"462c357\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Lidl-plus-loyaliteitsprogramma-1.png\" class=\"attachment-large size-large wp-image-9382\" alt=\"Lidl plus loyaliteitsprogramma\" srcset=\"https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Lidl-plus-loyaliteitsprogramma-1.png 500w, https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Lidl-plus-loyaliteitsprogramma-1-300x300.png 300w, https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Lidl-plus-loyaliteitsprogramma-1-150x150.png 150w, https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Lidl-plus-loyaliteitsprogramma-1-12x12.png 12w, https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Lidl-plus-loyaliteitsprogramma-1-100x100.png 100w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55ee7c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55ee7c1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ea442c\" data-id=\"8ea442c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-544a261 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"544a261\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Naast de kraskaarten ontvangen de deelnemers van het loyaliteitsprogramma extra aanbiedingen en kortingscoupons. De coupons kun je via de app activeren en is na activatie 4 dagen geldig.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cf00f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cf00f0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5759d1c\" data-id=\"5759d1c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36d6c83 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"36d6c83\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"155\" height=\"300\" src=\"https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Lidl-plus-loyaliteitsprogramma-2-155x300.png\" class=\"attachment-medium size-medium wp-image-9395\" alt=\"Lidl plus app\" srcset=\"https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Lidl-plus-loyaliteitsprogramma-2-155x300.png 155w, https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Lidl-plus-loyaliteitsprogramma-2-6x12.png 6w, https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Lidl-plus-loyaliteitsprogramma-2.png 239w\" sizes=\"(max-width: 155px) 100vw, 155px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c4746cd\" data-id=\"c4746cd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec935b4 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"ec935b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Waardevol klantcontact<\/strong><\/p><p>De app is ondertussen een belangrijke touchpoint geworden voor de Lidl. De kassabon wordt bijvoorbeeld digitaal gedeeld via de app wat bijdraagt aan een schoner milieu en kan de klant via digitale folders in de app ge\u00efnspireerd worden met het assortiment en aanbiedingen. De kraskaarten en coupons helpen om klantloyaliteit te stimuleren.<\/p><p>De app is erg populair onder Lidl-klanten. Er is zelfs vraag vanuit klanten die geen mobiel internetabonnement hebben. Om ook deze klanten te faciliteren heeft de Lidl alle filialen voorzien van Wifi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb60cb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb60cb9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d977542\" data-id=\"d977542\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1f1990 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"b1f1990\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Loyaliteitsprogramma van de KLM:<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79230ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79230ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f79d06\" data-id=\"2f79d06\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c3532f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"4c3532f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wie kent het niet? Het loyaliteitsprogramma van de KLM genaamd \u2018<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.klm.nl\/information\/flying-blue\" target=\"_blank\" rel=\"noopener\">Flying Blue<\/a><\/span>\u2019. Ongetwijfeld ben je hier ooit een keer mee in aanraking gekomen als je gebruik hebt gemaakt van de diensten van KLM of heb je de naam wel eens gezien op Schiphol.<\/p><p>Met Flying Blue kun je als klant miles sparen door te vliegen met KLM. Met deze miles kun je vervolgens korting krijgen op producten, hotelovernachtingen maar ook op vluchten. Het is zelfs mogelijk om te sparen voor gratis vluchten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8013e04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8013e04\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f85a5c4\" data-id=\"f85a5c4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f18feab ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"f18feab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Flying-Blue-KLM-1024x512.jpg\" class=\"attachment-large size-large wp-image-9396\" alt=\"Loyaliteitsprogramma KLM\" srcset=\"https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Flying-Blue-KLM-1024x512.jpg 1024w, https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Flying-Blue-KLM-300x150.jpg 300w, https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Flying-Blue-KLM-768x384.jpg 768w, https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Flying-Blue-KLM-18x9.jpg 18w, https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Flying-Blue-KLM-600x300.jpg 600w, https:\/\/urbancollect.nl\/wp-content\/uploads\/2022\/05\/Flying-Blue-KLM.jpg 1440w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9c71b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9c71b3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cff7baa\" data-id=\"cff7baa\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-885c62e ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"885c62e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wat KLM slim heeft gedaan is om het mogelijk te maken om miles te sparen met alle vluchten van KLM zelf maar ook dat van de KLM-partners (SkyTeam). Tevens spaar je miles door betalingen te doen met je American Express Creditcard.<\/p><p>Door het mogelijk te maken om miles te kunnen sparen bij verschillende partners is het eenvoudiger voor de klant om betrokken te blijven bij het loyaliteitsprogramma. Een goed voorbeeld dus van wat de voordelen zijn van het inzetten van een partnernetwerk als het gaat om het stimuleren van loyaliteit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdbd443 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdbd443\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85003c6\" data-id=\"85003c6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20bf1b9 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"20bf1b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Best practices<\/strong><\/h3><p>Al deze 4 bedrijven boeken succes met hun loyaliteitsprogramma\u2019s. De gemene deler over deze programma\u2019s heen is dat deze bedrijven hun klant beter willen kennen waardoor zij relevant kunnen blijven en door klanten te belonen zodat zij minder vatbaar zijn voor activiteiten van de concurrent.<\/p><p>De belangrijkste learnings zijn:<\/p><ul><li>Dat het belangrijk is dat als je start met een loyaliteitsprogramma dat je ervoor moet zorgen dat je dit goed uitdraagt naar je klant (Hema)<\/li><li>Klanten een incentive moet bieden om deel te nemen aan het programma (McDonalds)<\/li><li>Toegang tot het loyaliteitsprogramma toegankelijk moet maken (Lidl)<\/li><li>En dat het inzetten van een netwerk voordelen heeft om een succes te maken van het programma (KLM)<\/li><\/ul><p>Natuurlijk zijn al deze programma&#8217;s ook digitaal. Het voordeel hiervan hebben wij eerder behandeld (<a href=\"https:\/\/urbancollect.nl\/digitale-klantenkaart-in-5-eenvoudige-stappen\/\">Check<\/a>).<\/p><p>Haal inspiratie uit wat deze grote bedrijven doen met hun loyaliteitsprogramma als je van plan bent om zelf iets op te zetten. Je zult zien dat, ook als je maar een klein bedrijf hebt, veel van toepassing kan zijn op jouw onderneming!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wat kun je leren van de loyaliteitsprogramma&#8217;s van grote bedrijven? Grote bedrijven investeren miljoenen loyaliteitsprogramma&#8217;s om klantloyaliteit te stimuleren. Zij weten als geen ander dat het voordeliger is om klanten te behouden ten opzichte van het aantrekken van nieuwe klanten. Wat doen deze bedrijven waardoor hun loyaliteitsprogramma&#8217;s zo succesvol zijn? Hieronder behandelen wij 4 programma&#8217;s [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws"],"_links":{"self":[{"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/posts\/9362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/comments?post=9362"}],"version-history":[{"count":0,"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/posts\/9362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/media\/9396"}],"wp:attachment":[{"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/media?parent=9362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/categories?post=9362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/tags?post=9362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}