{"id":17792,"date":"2026-02-21T16:40:38","date_gmt":"2026-02-21T15:40:38","guid":{"rendered":"https:\/\/urbancollect.nl\/?p=17792"},"modified":"2026-02-21T20:50:03","modified_gmt":"2026-02-21T19:50:03","slug":"podcast-met-kelly-derks-hoe-salons-meer-omzet-en-klantbinding-realiseren","status":"publish","type":"post","link":"https:\/\/urbancollect.nl\/en\/podcast-met-kelly-derks-hoe-salons-meer-omzet-en-klantbinding-realiseren\/","title":{"rendered":"Omzet en klantbinding verhogen in jouw salon: Podcast met Kelly Derks"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17792\" class=\"elementor elementor-17792\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44cfcac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44cfcac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;f43b6cd&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8bb63b\" data-id=\"a8bb63b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8ca2e0 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"e8ca2e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"126\" data-end=\"558\">De beauty- en salonbranche verandert snel. Klanten hebben meer keuze dan ooit, prijzen stijgen en het wordt steeds belangrijker om op te vallen zonder afhankelijk te zijn van kortingen. In de recente aflevering van de <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Kelly&#8217;s No Bullshit Podcast<\/span><\/span> spraken we uitgebreid over hoe salons kunnen groeien door slimmer gebruik te maken van technologie, klantwaardering en automatisering met <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Urban Collect<\/span><\/span>.<\/p><p data-start=\"560\" data-end=\"676\">In deze blog delen we de belangrijkste inzichten uit de podcast en hoe jij deze direct kunt toepassen in jouw salon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0530ed8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0530ed8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-202a70e\" data-id=\"202a70e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83523ec ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"83523ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"683\" data-end=\"733\">Waarom klantwaardering belangrijker is dan ooit<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd7ad4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd7ad4b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbbc879\" data-id=\"fbbc879\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3558d8c ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"3558d8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"735\" data-end=\"1017\">Een van de belangrijkste onderwerpen in de podcast was het verschil tussen klanten krijgen en klanten behouden. Veel salons besteden tijd en geld aan het aantrekken van nieuwe klanten via social media of advertenties, maar vergeten de enorme waarde van hun bestaande klantenbestand.<\/p><p data-start=\"1019\" data-end=\"1088\">Zoals Kelly benadrukt: je huidige klanten zijn je grootste groeikans.<\/p><p data-start=\"1090\" data-end=\"1126\">Klanten die zich gewaardeerd voelen:<\/p><ul data-start=\"1128\" data-end=\"1250\"><li data-start=\"1128\" data-end=\"1149\"><p data-start=\"1130\" data-end=\"1149\">komen vaker terug<\/p><\/li><li data-start=\"1150\" data-end=\"1178\"><p data-start=\"1152\" data-end=\"1178\">besteden meer per bezoek<\/p><\/li><li data-start=\"1179\" data-end=\"1204\"><p data-start=\"1181\" data-end=\"1204\">kopen vaker producten<\/p><\/li><li data-start=\"1205\" data-end=\"1250\"><p data-start=\"1207\" data-end=\"1250\">en raden je salon sneller aan bij anderen<\/p><\/li><\/ul><p data-start=\"1252\" data-end=\"1348\">Toch gebeurt klantwaardering in veel salons nog vooral handmatig \u2014 of helemaal niet structureel.<\/p><p data-start=\"1350\" data-end=\"1376\">Hier ligt een enorme kans.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a73254 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"7a73254\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Van losse bezoeken naar een sterke klantrelatie<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2db48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c2db48\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f98331\" data-id=\"0f98331\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42ca7e0 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"42ca7e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1435\" data-end=\"1573\">Een terugkerend thema in de podcast was het bouwen van echte klantrelaties. Niet door harder te werken, maar door slimmer te communiceren.<\/p><p data-start=\"1575\" data-end=\"1722\">Veel salons zien hun klanten alleen tijdens een afspraak. Daarna is er vaak geen contact meer tot de volgende boeking. Dit betekent gemiste kansen.<\/p><p data-start=\"1724\" data-end=\"1746\">Denk bijvoorbeeld aan:<\/p><ul data-start=\"1748\" data-end=\"1906\"><li data-start=\"1748\" data-end=\"1788\"><p data-start=\"1750\" data-end=\"1788\">Het informeren over nieuwe producten<\/p><\/li><li data-start=\"1789\" data-end=\"1819\"><p data-start=\"1791\" data-end=\"1819\">Het bedanken na een bezoek<\/p><\/li><li data-start=\"1820\" data-end=\"1864\"><p data-start=\"1822\" data-end=\"1864\">Het stimuleren van een volgende afspraak<\/p><\/li><li data-start=\"1865\" data-end=\"1906\"><p data-start=\"1867\" data-end=\"1906\">Of het delen van een exclusieve actie<\/p><\/li><\/ul><p data-start=\"1908\" data-end=\"1982\">Dit soort contactmomenten zorgen ervoor dat jouw salon top-of-mind blijft.<\/p><p data-start=\"1984\" data-end=\"2114\">Wanneer klanten regelmatig iets van je horen op een relevante en waardevolle manier, voelen ze zich meer verbonden met jouw salon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e17480 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e17480\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5837b70\" data-id=\"5837b70\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b8f115 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"3b8f115\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hoe technologie salons helpt groeien zonder extra werk<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a67ca2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a67ca2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e33960\" data-id=\"1e33960\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1f6ce6 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"c1f6ce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2180\" data-end=\"2275\">Tijdens de podcast bespraken we hoe technologie dit proces kan automatiseren en vereenvoudigen.<\/p><p data-start=\"2277\" data-end=\"2337\">Via platforms zoals Urban Collect kunnen salons automatisch:<\/p><ul data-start=\"2339\" data-end=\"2532\"><li data-start=\"2339\" data-end=\"2376\"><p data-start=\"2341\" data-end=\"2376\">Pushberichten sturen naar klanten<\/p><\/li><li data-start=\"2377\" data-end=\"2414\"><p data-start=\"2379\" data-end=\"2414\">Klanten belonen voor hun bezoeken<\/p><\/li><li data-start=\"2415\" data-end=\"2445\"><p data-start=\"2417\" data-end=\"2445\">Herhaalbezoeken stimuleren<\/p><\/li><li data-start=\"2446\" data-end=\"2473\"><p data-start=\"2448\" data-end=\"2473\">Productverkoop verhogen<\/p><\/li><li data-start=\"2474\" data-end=\"2532\"><p data-start=\"2476\" data-end=\"2532\">En klanten activeren die al een tijd niet zijn geweest<\/p><\/li><\/ul><p data-start=\"2534\" data-end=\"2606\">Het grote voordeel hiervan is dat dit volledig automatisch kan verlopen.<\/p><p data-start=\"2608\" data-end=\"2708\">Je hoeft niet elke dag bezig te zijn met marketing, terwijl je wel zichtbaar blijft voor je klanten.<\/p><p data-start=\"2710\" data-end=\"2783\">Meer informatie hierover vind je op:<br data-start=\"2746\" data-end=\"2749\" \/><a class=\"decorated-link\" href=\"https:\/\/www.urbancollect.nl\/salons\" target=\"_new\" rel=\"noopener\" data-start=\"2749\" data-end=\"2783\">https:\/\/www.urbancollect.nl\/salons<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6389531 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6389531\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16aa82e\" data-id=\"16aa82e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5056084 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"5056084\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Meer productverkoop door relevant te blijven<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b836c08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b836c08\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b5a268\" data-id=\"2b5a268\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e90fccf ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"e90fccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2839\" data-end=\"2963\">Een interessant inzicht uit het gesprek was hoe salons hun productverkoop kunnen verhogen zonder \u201cverkoperig\u201d over te komen.<\/p><p data-start=\"2965\" data-end=\"3108\">Veel salonhouders vinden het lastig om producten actief te verkopen. Toch staan klanten hier vaak juist voor open \u2014 vooral als het relevant is.<\/p><p data-start=\"3110\" data-end=\"3123\">Bijvoorbeeld:<\/p><ul data-start=\"3125\" data-end=\"3294\"><li data-start=\"3125\" data-end=\"3181\"><p data-start=\"3127\" data-end=\"3181\">Een bericht wanneer een nieuw product beschikbaar is<\/p><\/li><li data-start=\"3182\" data-end=\"3230\"><p data-start=\"3184\" data-end=\"3230\">Een tip gebaseerd op een eerdere behandeling<\/p><\/li><li data-start=\"3231\" data-end=\"3294\"><p data-start=\"3233\" data-end=\"3294\">Of een herinnering wanneer een product waarschijnlijk op is<\/p><\/li><\/ul><p data-start=\"3296\" data-end=\"3372\">Dit soort communicatie helpt klanten en voelt als service, niet als verkoop.<\/p><p data-start=\"3374\" data-end=\"3434\">Hierdoor stijgt de productverkoop op een natuurlijke manier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2c75c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2c75c4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5dccc1\" data-id=\"a5dccc1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5708d19 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"5708d19\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Minder afhankelijk van kortingen en prijsconcurrentie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1ab26b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1ab26b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc29a32\" data-id=\"bc29a32\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a069baf ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"a069baf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3499\" data-end=\"3552\">Een ander belangrijk onderwerp was prijsgevoeligheid.<\/p><p data-start=\"3554\" data-end=\"3733\">Veel salons zijn bang om hun prijzen te verhogen uit angst om klanten te verliezen. Maar klanten blijven niet alleen voor de prijs \u2014 ze blijven voor de totale ervaring en relatie.<\/p><p data-start=\"3735\" data-end=\"3751\">Wanneer klanten:<\/p><ul data-start=\"3753\" data-end=\"3875\"><li data-start=\"3753\" data-end=\"3780\"><p data-start=\"3755\" data-end=\"3780\">zich gewaardeerd voelen<\/p><\/li><li data-start=\"3781\" data-end=\"3837\"><p data-start=\"3783\" data-end=\"3837\">regelmatig positieve interacties hebben met je salon<\/p><\/li><li data-start=\"3838\" data-end=\"3875\"><p data-start=\"3840\" data-end=\"3875\">en onderdeel voelen van jouw merk<\/p><\/li><\/ul><p data-start=\"3877\" data-end=\"3918\">wordt prijs minder bepalend in hun keuze.<\/p><p data-start=\"2839\" data-end=\"2963\">\u00a0<\/p><p data-start=\"3920\" data-end=\"4004\">Dit geeft salons meer vrijheid om gezonde marges te behouden en duurzaam te groeien.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74b9a6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74b9a6a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92a9771\" data-id=\"92a9771\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26ffadd ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"26ffadd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Van klanten naar ambassadeurs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f55b8c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f55b8c6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83b5b4d\" data-id=\"83b5b4d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3fe49e ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"a3fe49e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4045\" data-end=\"4143\">Een van de krachtigste groeistrategie\u00ebn die in de podcast werd besproken, is mond-tot-mondreclame.<\/p><p data-start=\"4145\" data-end=\"4205\">Tevreden klanten zijn de beste marketing die je kunt hebben.<\/p><p data-start=\"4207\" data-end=\"4251\">Maar veel salons stimuleren dit niet actief.<\/p><p data-start=\"4253\" data-end=\"4313\">Met de juiste tools kun je klanten eenvoudig aanmoedigen om:<\/p><ul data-start=\"4315\" data-end=\"4409\"><li data-start=\"4315\" data-end=\"4345\"><p data-start=\"4317\" data-end=\"4345\">een review achter te laten<\/p><\/li><li data-start=\"4346\" data-end=\"4380\"><p data-start=\"4348\" data-end=\"4380\">je salon te delen met vrienden<\/p><\/li><li data-start=\"4381\" data-end=\"4409\"><p data-start=\"4383\" data-end=\"4409\">of iemand uit te nodigen<\/p><\/li><\/ul><p data-start=\"4411\" data-end=\"4493\">Dit zorgt voor een constante stroom van nieuwe klanten \u2014 zonder advertentiekosten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31e4d25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31e4d25\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62b442c\" data-id=\"62b442c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f5af25 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"1f5af25\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">De toekomst van salonmarketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd2027b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd2027b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bbc563\" data-id=\"5bbc563\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef7b249 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"ef7b249\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4535\" data-end=\"4590\">De belangrijkste conclusie uit de podcast is duidelijk:<\/p><p data-start=\"4592\" data-end=\"4674\">De toekomst van salons draait niet alleen om behandelingen, maar om klantrelaties.<\/p><p data-start=\"4676\" data-end=\"4701\">Salons die investeren in:<\/p><ul data-start=\"4703\" data-end=\"4780\"><li data-start=\"4703\" data-end=\"4722\"><p data-start=\"4705\" data-end=\"4722\">klantwaardering<\/p><\/li><li data-start=\"4723\" data-end=\"4751\"><p data-start=\"4725\" data-end=\"4751\">consistente communicatie<\/p><\/li><li data-start=\"4752\" data-end=\"4780\"><p data-start=\"4754\" data-end=\"4780\">en slimme automatisering<\/p><\/li><\/ul><p data-start=\"4782\" data-end=\"4893\">zullen sneller groeien en minder afhankelijk zijn van externe factoren zoals prijsconcurrentie of advertenties.<\/p><p data-start=\"4895\" data-end=\"4967\">Technologie maakt dit nu toegankelijk voor iedere salon, groot of klein.<\/p><p data-start=\"4969\" data-end=\"5090\">Waar dit vroeger alleen mogelijk was voor grote ketens, kunnen nu ook zelfstandige salons dezelfde strategie\u00ebn gebruiken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6db9fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6db9fa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e634054\" data-id=\"e634054\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2f9dd4 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"a2f9dd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Over Kelly Derks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bd98b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bd98b6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbf42d3\" data-id=\"bbf42d3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f2bc72 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"8f2bc72\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5118\" data-end=\"5361\">Kelly Derks is ondernemer, coach en host van een van de meest beluisterde podcasts binnen de beauty- en ondernemersbranche. In haar podcast deelt ze eerlijke, praktische inzichten die salonhouders helpen groeien \u2014 zonder onnodige complexiteit.<\/p><p data-start=\"5363\" data-end=\"5434\">Meer over Kelly en haar werk vind je hier:<br data-start=\"5405\" data-end=\"5408\" \/><a class=\"decorated-link\" href=\"https:\/\/www.kellyderks.com\" target=\"_new\" rel=\"noopener\" data-start=\"5408\" data-end=\"5434\">https:\/\/www.kellyderks.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c510bb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c510bb6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1fe8e0\" data-id=\"a1fe8e0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afc7d15 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"afc7d15\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Over Kelly Derks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9095a8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9095a8d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46d76c2\" data-id=\"46d76c2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e3e44b ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"0e3e44b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5494\" data-end=\"5588\">Een van de belangrijkste lessen uit de podcast is dat groei vaak dichterbij ligt dan je denkt.<\/p><p data-start=\"5590\" data-end=\"5724\">Je hoeft niet altijd meer nieuwe klanten te krijgen om te groeien. Door beter gebruik te maken van je bestaande klantenbestand kun je:<\/p><ul data-start=\"5726\" data-end=\"5843\"><li data-start=\"5726\" data-end=\"5747\"><p data-start=\"5728\" data-end=\"5747\">je omzet verhogen<\/p><\/li><li data-start=\"5748\" data-end=\"5776\"><p data-start=\"5750\" data-end=\"5776\">je agenda voller krijgen<\/p><\/li><li data-start=\"5777\" data-end=\"5804\"><p data-start=\"5779\" data-end=\"5804\">meer producten verkopen<\/p><\/li><li data-start=\"5805\" data-end=\"5843\"><p data-start=\"5807\" data-end=\"5843\">en sterkere klantrelaties opbouwen<\/p><\/li><\/ul><p data-start=\"5845\" data-end=\"5974\">Door klanten zich gewaardeerd te laten voelen en consistent zichtbaar te blijven, bouw je aan een stabiele en winstgevende salon.<\/p><p data-start=\"5976\" data-end=\"6092\">Wil je ontdekken hoe dit werkt voor jouw salon? Bekijk dan de mogelijkheden op:<br data-start=\"6055\" data-end=\"6058\" \/><a class=\"decorated-link\" href=\"https:\/\/www.urbancollect.nl\/salons\" target=\"_new\" rel=\"noopener\" data-start=\"6058\" data-end=\"6092\">https:\/\/www.urbancollect.nl\/salons<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-bb65157 e-flex e-con-boxed e-con e-parent\" data-id=\"bb65157\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>De beauty- en salonbranche verandert snel. Klanten hebben meer keuze dan ooit, prijzen stijgen en het wordt steeds belangrijker om op te vallen zonder afhankelijk te zijn van kortingen. In de recente aflevering van de Kelly&#8217;s No Bullshit Podcast spraken we uitgebreid over hoe salons kunnen groeien door slimmer gebruik te maken van technologie, klantwaardering [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":17806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws"],"_links":{"self":[{"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/posts\/17792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/comments?post=17792"}],"version-history":[{"count":11,"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/posts\/17792\/revisions"}],"predecessor-version":[{"id":17804,"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/posts\/17792\/revisions\/17804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/media\/17806"}],"wp:attachment":[{"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/media?parent=17792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/categories?post=17792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/urbancollect.nl\/en\/wp-json\/wp\/v2\/tags?post=17792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}